NGO "Inclusive Sailing of Ukraine"
Comprehensive visual identity designed for the Ukrainian NGO "Inclusive Sailing of Ukraine". We created a branding system, logo, and brandbook to position an initiative that merges sport, veteran rehabilitation, and the core concept of accessibility.
challenge
The organization needed an identity that would translate the concept of inclusivity and the hands-on craft of boatbuilding into a professional visual language. The challenge lay in creating a symbol that seamlessly merges nautical themes with rehabilitation, overcoming barriers, and national heritage.
strategy and identity
We designed a logo combining a ship's wheel with a wheelchair wheel, directly reflecting the motto "equal opportunities on the waves of freedom". The color palette is based on deep ocean blues contrasted with a vivid safety orange, symbolizing security and active energy.
results
The result is a cohesive, powerful, and authentic visual identity, complete with promotional assets and a comprehensive brandbook. The new image effectively supports the NGO's fundraising efforts, facilitates partnership acquisition, and fosters a proud community around the rehabilitation boatbuilding project.