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Esstilo by PerfectDoor

  • brand strategy
  • branding
  • web design
  • graphic design
  • seo

Brand and technological transformation for the Polish door manufacturer Esstilo. We developed the positioning strategy, visual identity, digital and print product catalogues, and a web platform optimized for architects and real estate developers.

challenge

Esstilo needed a cohesive system combining a premium product feel with technical precision in its B2B communication. The core task was organizing an extensive product portfolio into a clear information architecture – uniform across print catalogs, digital versions, and the website.

Esstilo brand card with the logo and “Z natury otwarte na styl” tagline held in front of a person.

brand strategy and identity

We developed a positioning strategy and a visual identity system emphasizing product design and craftsmanship. The new identity unifies brand communication across all touchpoints – from sales materials to product displays.

Red Esstilo company sign mounted on a wooden façade beside a building entrance.
#B92D30
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#A09991
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Esstilo business card design being passed from one hand to another against a warm neutral background.
Esstilo email signature design with contact details, logo and social media icons displayed on a tablet.
Esstilo presentation template with a red title slide and sample content layouts arranged around a tablet.

product catalogue

We designed a digital and print product catalogue built on a unified data architecture. Standardized product data sheets, technical specifications, and a variant system streamline workflows for architects and sales teams.

Esstilo door catalogue layout featuring covers, product spreads and interior visualisations.
Red Esstilo 2024 door catalogue cover placed on a rattan table in sunlight.
Esstilo catalogue spread with black doors and samples of metallic and coloured door frame finishes.
Esstilo catalogue spread describing a wall-mounted sliding door system, options, prices and available handles.
Printed Esstilo door catalogue design shown as two open publications with a red cover.

web platform and seo

We deployed a custom B2B platform based on WordPress, technically optimized for SEO. The content architecture was tailored to the search queries of architects and real estate developers, while the website structure supports both professional portfolio presentation and seamless B2B lead generation.

Esstilo website homepage displayed on a laptop positioned between two wooden armchairs.
Esstilo store locations map and sales point list displayed on a laptop resting on a wooden armchair.
Esstilo door catalogue with search, categories and product filters displayed on a laptop screen.
Esstilo offer section with four door models, prices and product buttons displayed on a laptop.
Detailed Esstilo door product pages featuring colour options, technical drawings and system descriptions.
Mobile Esstilo blog view with an article about choosing interior doors displayed on a smartphone in a bright interior.
Three mobile Esstilo website views presenting door handles, doors and a list of store locations.

results

The brand gained a consistent premium image and a complete set of sales tools – from the catalog to the web platform – optimized for both domestic and international markets.

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