MakeFlow
MakeFlow is a Polish start-up founded by business analytics experts, specializing in the analysis of business processes and the identification and implementation of automation to streamline business operations and improve team efficiency. To stand out in the market and effectively reach the target audience, it was crucial to create a consistent and attractive visual identity, as well as an intuitive website. This project required not only rapid action from scratch but also flexible budget management to complete it in a short time and with limited financial resources.
Branding and visual identity
Our collaboration with MakeFlow began with the creation of a visual identity that reflects the modernity, dynamics, and multi-layered nature of the processes characteristic to the company’s operations.
As part of the project:
We designed a logo that reflects MakeFlow’s technological essence while emphasizing the brand’s innovative character.
We selected a brand color palette dominated by blue, symbolizing stability and technology, and purple, associated with novelty and innovation. These colors perfectly capture MakeFlow’s technologically advanced nature and its commitment to delivering innovative business solutions.
Website
The website was designed and implemented in a WordPress environment, ensuring flexibility in content management and easy future expansion. The graphic design, based on a thoughtful color scheme and modern 3D graphics, emphasizes the technological sophistication and benefits of using the platform offered by the company.
Thanks to full responsiveness, the website adapts to various devices, providing optimal user experiences on smartphones, tablets, and computers. SEO was also considered during the design process – the site was optimized for search engines through appropriate meta tags, keywords, and loading speed.
Key elements of the project include visual consistency and an intuitive interface, which clearly present the company’s offering, the platform’s functionality, completed implementations (case studies), and encourage contact via forms and CTAs.
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