Esstilo by PerfectDoor

Esstilo is one of two brands of PerfectDoor, a dynamically growing Polish company with an international reach, specializing in the production of interior and entrance doors. For the new Esstilo brand, we created comprehensive branding and communication strategy that effectively builds the brand’s position in the premium segment. We also prepared a 120-page product catalog and a comprehensive website presenting the rich offer of doors and accessories.

Branding and visual Identity

We love challenges like this!

Our goal was to develop from scratch the positioning of the new brand in the portfolio – Esstilo, as well as create a communication strategy and implement key elements of the visual identity. We started with thorough industry research and market analysis to effectively address the client’s needs.

The result of this work, along with the workshops conducted with the client, was:

Communication strategy – creating concepts and strategies that distinguish the brand in a competitive market.

Color scheme – carefully selected color palette and typography that reinforce the premium image.

Logo – modern and minimalist, perfectly reflecting the brand’s character.

Communication concept – developing a consistent tone and style of communication.

Positioning slogan – precisely communicating the brand’s values.

Corporate stationery – business cards, email signatures, and other elements consistent with the brand’s visual concept.

Esstilo branding • FIVEBEES • Agencja marketingowa

Product catalog

The catalog, available in both printed and online versions, was considered by the client as a key sales and image building tool. We focused on an aesthetic graphic design, high-quality photos, technical drawings, and arrangements that fully reflect the brand’s character.

The catalog design, inspired by Japanese style, stands out for its simplicity, functionality, and modern approach to design, perfectly complementing the Esstilo brand’s offering. The 120-page catalog introduces the reader to the world of Esstilo doors – naturally open to style.

Website

The Esstilo brand website was designed on the WordPress platform and serves as the company’s online business card. It facilitates communication with B2B clients and presents the full range of Esstilo products. The priorities were intuitiveness, responsiveness, and a user-friendly UX/UI to ensure easy access to information for users.

As part of the website, we integrated the product catalog through the WooCommerce module, allowing quick access to the full product offering and enabling product searches. Additionally, through the blog and pillar pages, we implemented SEO actions that support organic traffic generation.

As with every web project, we provided full post-launch support and training for the client’s team. The website was optimized for Lighthouse results (Page Speed Insights) to ensure the best possible positioning and accessibility, even in areas with weak network connections.

The chosen CMS solution – WordPress – allows the client to make small changes and update product catalogs without needing any programming knowledge. After a brief training session, the website can be managed by someone with no prior experience.

Thanks to our efforts, the Esstilo brand has gained a consistent and professional image that effectively meets market needs and client expectations.